Every business wants to appear on the top of Google search results and the quickest way to achieve this is through Google ads. Nowadays, Over 80% of businesses use Google Ads for paid advertising. Therefore, learning about the types of Google Ads and when to apply them is crucial. This informative blog will help you learn all about this in detail. So let’s begin by learning what is Google Ads and what are some of its notable benefits.
What is Google Ads?
Google Ads (formerly known as Google Adwords) is a paid advertising platform that helps a business showcase its website on Google SERP, websites, videos, etc. Here, the process is simple, pay a fee for ads to run on Google by bidding to display brief advertisements, service offerings, product listings and videos to the internet users.
What are the Benefits of Google Ads?
Google Ads is one of the most popular forms of PPC and it offers various benefits to businesses that help them to grow in this digital era. Some of the key benefits of using Google Ads are given below.
- It provides quick results to businesses by showing their ads at Google’s properties above organized search results. These ads deliver faster results by instantly increasing your website’s visibility to a larger audience.
- A business can customize its target audience by location, age, gender, keywords, interests, etc., using these ads. This enables a business to show ads only to customers who have already shown interest in their product or services.
- It helps to augment brand recognition and awareness by placing ads on the top of search results and relevant websites across the Google display network.
- These ads enable businesses to stay connected with past visitors by retargeting and showing banner ads on other websites or applications.
- These ads can enable businesses to learn about the performance of their ad campaigns through analytics that provides information like impressions, clicks, traffic generated, etc.
Types of Google Ads
There are different types of Google Ads to meet the different objectives given below.
1. Search Ads
Search ads are text ads that are displayed on Google’s SERP and it benefits a business by getting a strategic position on the SERP. This position helps them to get their brand in front of the audience when they are searching for it on Google.
This ad form works when any user enters a query and Google and Google’s algorithm automatically show the ads set to target that query or keyword. Search ads are ideal for reaching users actively searching for specific products or services, as they appear at the top of search results.
2. Display Ads
Display ads enable users to watch videos on a wide network of Google’s websites. These ads can be present either on the top of the website or on the side of it as banner ads. These are usually in the form of images that draw the attention of the internet user away from the webpage’s content.
These ads are better for building brand awareness and reaching a broader audience across Google’s Display Network of websites and apps. Also, these ads help to retarget the existing audience or reengage past users so they purchase again.
3. Shopping Ads
Shopping ads enable businesses to showcase their ads with images on the search results with an image on the SERP. You can run this using Google Merchant Center where you need to provide up-to-date product data like images, ratings, store name, etc. Shopping ads are designed to allow e-commerce businesses to showcase their products in search results with images, prices, and information.
4. Video Ads
Video ads help a business create compelling short videos and present them before, during or after a user’s selected video. Businesses can display video ads based on specific viewer interests, demographics or even the type of content they’re watching.
Video ads are great for engaging users on YouTube and across the web, offering a visually compelling way to tell a brand’s story or showcase products. Businesses can use this for a product launch, create awareness of the brand and introduce new offers.
5. App Ads
App ads enable a business to promote its application and encourage its audience to install an app or take certain actions within it. A business only needs to provide the app’s information to Google like text and images. These ads function by targeting users when they are already using the mobile device. Businesses can use these forms of ads to promote their mobile app and drive installs.
6. Discovery Ads
Discovery ads are powerful for businesses looking to reach potential customers when they explore their interests. These ads appear in the Google promotion tab and YouTube home feed as a combination of images and text. Discovery ads are a great way for businesses to increase brand awareness, drive traffic to their website, and generate leads in a visually captivating manner.
Now, you know different types of Google Ads and when to use them to ensure business growth. However, you need digital marketing training to learn the PPC concepts, primarily Google Ads. So now you might be wondering about the future scope of PPC and how it will enhance your career.
Future of Google Ads
The future of Google Ads looks bright owing to exciting advancements as technology continues to evolve. With the increasing emphasis on AI and machine learning, these ads will become more intelligent and effective in targeting the right audience at the right time. Therefore, it is accurate to say that the scope of digital marketing, particularly PPC, is vast.
Where to Learn Google Ads?
Learn how to launch successful campaigns and optimize them with the expert-led 6 weeks digital marketing training program of CodeSquadz. This training institute enables both freshers and experienced students to kickstart their digital marketing careers, especially in PPC. It also provides a certificate of completion and help in preparation for digital marketing interview questions and answers in 2024.
Conclusion
Paid ads provide a powerful platform for businesses to promote their products and services. Therefore, it is essential for students who want to kickstart or enhance their careers as paid marketing professionals to learn and master PPC, primarily Google Ads. To learn more about these ads and digital marketing. Enroll in a comprehensive digital marketing training program of CodeSquadz to understand different types of Google Ads and how they can help your business drive more traffic and revenue.
