Today, marketing has changed completely and it is using digital platforms. For any business (big or small), it is important to grow its relevant traffic. Here, the fastest way to accomplish it is the use of paid marketing. Businesses lean heavily on different types of SEO to organically enhance their traffic. To attain this, they require SEO professionals to optimize their websites and boost marketing.
However, as an SEO professional, you require SEO tools to optimize a website and increase its visibility on SERP. These tools are helpful for you to effortlessly scale a business in this competitive digital age. Here’s great news, many useful SEO tools are available for you to reshape your website to increase its visibility on a search engine.
Here are the top 23 SEO tools to improve website performance to boost marketing!
1. Google PageSpeed Insights
Analyze and report UX on desktop & mobile devices and provide suggestions to improve it.
You can use it by entering a web page URL and knowing the performance of that page on mobile and desktop devices. Here, you will get the speed score of that web page and get suggestions to help your page to load faster. This tool was designed and maintained by Google which provides details of page performance based on different metrics indicated by different colors (Good with Green Color | Needs Improvement with Amber Color | Poor with Red Color).
2. Ahrefs Webmaster Tools
Get the correct website’s data with technical SEO audit and it is helpful for both on-page and off-page SEO.
Improve the performance of your website by getting more traffic from searches. With this, you can easily monitor the SEO health after scanning 100+ common issues in SEO. Moreover, you will be able to gain actionable insights to make an informed decision by knowing about the keywords that bring traffic to your website. Know which website is linking to you and what are your organic keywords.
3. Answer the Public
A search tool built to give alerts for questions asked on Google about an entered topic, brand, or product.
As an SEO professional, you can use it to generate hundreds of keyword ideas related to the entered topic, brand, or product. Simply, it is an autocomplete tool available for free. Here, you just require to enter a keyword and hit the search button. Now, you’ll be able to get a huge list of long-tail keywords (It is a direct line to people’s thoughts about what they search online).
4. Google Analytics
Get complete web statistics by tracking and reporting the performance of a website.
Google Analytics is one of the most powerful tools to get valuable insights about the traffic of a website & mobile app. This tool will help you access unique and meaningful insights. Do you know what is the good thing about this SEO tool? It is available for free and anyone can use it to get every bit of traffic available on your website & mobile app.
This tool helps you know the below-mentioned things:
- Examine your website performance, including the number of active users and clicks.
- Get information about the organic and paid traffic of your website.
- Get actionable insights about the new & returning users and their behavior.
- Improve landing pages of your website contributing to getting more conversions.
- Know the User demographics and the number of impressions & clicks.
5. Google Search Console
Tool to give analysis, URL inspection, and error reports of your website.
Google search console tool helps you measure the traffic of your website and its performance. Brighten the ranking of a website on the SERP of Google. You can also check the status of indexing, crawling errors, and optimize your website. You will get vital SEO data for your website through this tool and complete the technical SEO task. Know the number of clicks, impressions, sitemap, CPC, and other crucial data, including the locations and organic search queries of a website.
6. Ahrefs’ Backlink Checker
Powerful backlink checker with domain rating and URL rating
As an SEO professional, it is also one of the most important tools for you as it helps you know the domain rating (DR), URL rating (UR), the total number of backlinks, and Link Type (dofollow & nofollow). See all the keywords on which you are ranking on Google. Know the great insights into the popularity of the websites giving you a backlink. In addition, you can also start a broken link-building campaign.
7. Google Ads Keyword Planner
Select the right keyword that people search for to place your ad in front of the right audience
Google Keyword Planner is also crucial to improve the SEO of a website and this tool is perfect to help you make a perfect ad. You just need to put a single or group of keywords in the keyword planner tool. It will help you discover helpful keywords that are most relevant to your business.
You’ll get useful insights on how often a keyword is used to get bid estimates. Here are the key highlights of this keyword planner tool regarding a particular keyword:
1. Monthly search volume of a keyword
2. Competition (Low, Medium, or High)
3. Suggested Keywords
8. SERP Snippet Optimization Tool
Get a glimpse of how your webpage will look on the search results of Google.
Optimize your SEO to ensure a higher click-through rate (CTR). Just enter the meta title, meta description, and the URL of that webpage. Now, this tool will do its task and stimulate how it will appear on Google’s search results. This tool will assist you to formulate a proper strategy to make a proper meta title and meta description.
9. Google Trends
Analyze the Google search terms’ popularity using real-time data
Explore what people are searching for on the internet and make a proper SEO strategy. See what’s trending now on Google Trends and know the volume of popular searches for different geographical locations of the world. Compare search terms and get a breakdown of information based on sub-region. Moreover, you can also know about the related queries and the popularity they gained over time.
10. Ahrefs’ SEO Toolbar
Your assistant to provide valuable SEO data about the web pages and websites you visit.
Get an on-page SEO report along with a SERP position. As an SEO professional, you’ll be able to get the keyword metrics like the volume of keywords from a particular region and its difficulty. You can access the content section to get the title, description, and word count with subheaders (H1-H6). In addition, you can also access the social, image, HTTP headers, and indexability sections.
11. Moz
Uncover crucial SEO data to make a smart business decision to increase visibility in search results.
Moz is an all-in-one SEO tool to provide you with key SEO metrics information is given below.
- Domain Overview, including Domain Authority (DA), Page Authority (PA), Linking Domains, and Ranking Keywords.
- Competitive Research to identify your competitors on any search engine and their vital details.
- Keyword Research to analyze its metrics and get relevant suggestions.
- Link Research to help you do better link-building research and make informed decisions.
All these are available for free; however, you can get more features in the pro version (paid).
12. Yoast SEO
A WordPress plugin for SEO to help in optimizing your blog post.
Rank higher on the SERP of a search engine by increasing your website traffic. It helps you by automatically helping you to accomplish the task of doing technical SEO. You just need to enter the main keyword of your content and Yoast will suggest how you can improve it. You can unlock additional features with the premium version to create SEO-friendly content by recognizing keyword phrases, different word forms, etc.
13. Bing Webmaster Tools
Know the performance of your website with this SEO tool and analyze insights to improve a website’s ranking.
Access many SEO tools and get actionable insights like SEO diagnosis and reporting. Manage backlinks and review keywords to ensure that your website is 100% optimized for the search engine(s). Increase rich to your target audience quickly in this competitive digital age.
You can also complete the following task using Bing webmaster tools.
- Check whether your website is mobile-friendly or not.
- Complete the task of performing keyword research.
- Get details of the error(s) available on your website.
14. SEOquake
A free Google Chrome extension to know powerful SEO parameters.
Examine the SEO of a webpage with on-page SEO audits and link reviews with SEOquake. Here, you can also compare domains and URLs in real-time and conduct SEO audits at a lightning-fast speed. In addition, you can get information about all the links (internal and external) and types of links. It will also empower you to compare multiple domains and URLs and help you export the outcome through a report.
15. Google Alerts
Get alerts whenever your brand is mentioned online by monitoring the web.
Google Alerts is a notification service that is also very important for an SEO professional. It helps you to stay updated with any specific keywords of interest by scanning the internet. This tool is helpful to track industry trends, competitor activities, and other valuable marketing intelligence. It plays a key role in effectively managing the ORM of a business. It will only take a few seconds for you to get started with this free tool.
16. Seobility
Online SEO software to ensure a better optimization of a website and generate a white-label report
You can build a better website having more visibility on the search engines. You only need to enter your website and get a complete report focusing on its SEO and help you better optimize your website with new suggestions. Furthermore, Seobility also helps in rank tracking and backlink checker. It will examine your website and generate a detailed report by crawling all the linked web pages.
17. XML Sitemaps
Create an XML sitemap and submit it to search engines.
Quickly create sitemaps to organize a website and identify the data under each section. This tool helps SEO professionals to list the essential pages of a website to ensure that a search engine finds and crawls them. You simply need to enter your website’s URL and this tool will create a well-structured list of all web pages available on the website so that you can submit them to Google Search Console or Bing Webmasters Tools.
18. Robots.txt Generator
Generate a Robots.txt file for your website with this easy-to-use SEO tool.
You can guide web robots when they scan your website by telling them which part of the website they can crawl. It is possible by customizing this report and preventing the robots to skip specific web pages on a website.
19. SEMrush
An all-in-one tool to enhance your online marketing with result-oriented insights.
Trusted by many SEO professionals, SEMrush is an important tool for SEO to grow organic traffic. It is an SEO checker that suggests ideas on traffic, backlinks, content, technical SEO, and social media marketing ideas. Moreover, it allows you to do a site audit to know the errors and warnings of a particular website. It majorly gives insights into the following topic.
- You can uncover millions of relevant keywords (national and local).
- Analyze the backlink profile of any domain to make an SEO strategy.
- Track the position of your website daily on the SERP of a search engine.
20. SEOptimer
A free SEO audit tool to perform a detailed analysis of SEO.
SEOptimer is a comprehensive SEO audit and reporting tool to rank a website. You can formulate a winning SEO strategy using this SEO tool through a branded white-label report. It helps to enhance your website. It has a free SEO toolbox that includes.
- Meta Tag Generator
- Keyword Generator
- Robots.txt Generator
- XML Sitemap Generator
This tool is well-known for saving time, presenting beautiful reports, and getting potential leads.
21. Grammarly
Create error-free content with this cloud-based typing assistant on various digital platforms.
Get writing suggestions from Grammarly based on spelling and grammar checks. It assists in generating professional-looking content that helps to boost the SEO of a website. This helpful tool is available as a Browser extension and desktop application which makes it a tool available on various applications, including social media and emails. It helps SEO experts to get check plagiarism and maintain a consistent brand tone.
22. Small SEO Tools
A great SEO tool that is available anytime and anywhere tools to optimize your website.
Small SEO Tools is an online platform that enables anyone to enhance the online presence of a website. It has text analysis tools like article rewriter, word counter, spell checker, paraphrasing tool, and online text editor. Moreover, there are some image editing tools like reverse image search, crop image and compress an image. However, you will find some other tools here that are given below.
- Link Tracker
- Reverse IP Lookup
- Alexa Rack Comparison
- Page Authority Checker
- GEO IP Locator
And many more….
23. GTmetrix
Analyze the online performance of your website.
GTmetrix is an advanced tool to identify how fast one’s website loads on the search engine. This tool is helpful to know the causes behind the slow speed of your website. Moreover, you can know how to increase the speed of your website by discovering optimization opportunities. While this SEO tool, you can easily test your web pages in different countries or regions and track the performance over time.
Conclusion
You now have a perfect list of top SEO tools available rights to boost the SERP ranking of your website. With this, you need to understand that SEO is an endless process and it requires daily tweaks. These tools provide and track valuable data so that your website remains healthy and search engines will show them to customers online.
